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This text looks at marketing from a European perspective. In addition to case studies, it considers differences in consumer behaviour between European countries. The text is supported by student exercises and adopts a student-centered learning approach.

• Published on: 1996-08
• Original language: English
• Number of items: 5
• Binding: Paperback
• 736 pages

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Marketing Tourism, Hospitality and Leisure in Europe (Series in Tourism & Hospitality Management)By Susan Horner, John Swarbrooke PDF

Marketing Tourism, Hospitality and Leisure in Europe (Series in Tourism & Hospitality Management)By Susan Horner, John Swarbrooke PDF